OpenBet expands its partnership with William Hill
"OpenBet is committed to an agile and dynamic collaboration, designed to leverage the expertise of both organizations and drive best–in-class development that will offer the William Hill player the optimum experience wherever, or whenever, they choose to play,” Thompson added.
James Henderson, CEO William Hill, said “Having built market-leading online and retail offerings, we are focused on developing the technologies that underpin our business to bring a differentiated and personalized experience to our customers. When assessing our partners, like OpenBet, we are looking for those with a flexible, collaborative approach that can help us realize this ambition.”
OpenBet and William Hill have worked together across multiple channels and in multiple jurisdictions since 2008. William Hill has operations within the UK, Italy, Spain, Australia and the US, where it is licensed in the state of Nevada.
Google Ads updates gambling policy to allow Alberta operators ahead of regulated iGaming launch
Pragmatic Play launches new slot game ‘Mr Null’s Wicked Wares’ with up to 5,000x wins
PrizePicks expands motorsports presence through Arrow McLaren IndyCar agreement
FanDuel CEO Amy Howe exits as Flutter faces industry shift and lowered forecast
Entain director Ricky Sandler to step down as Eminence prepares to liquidate shares
Flutter boosts prediction market spending despite Q1 profit slump, cuts 2026 outlook
Riddec Games enters Nirmata Play distribution network through Stargate partnership
Sportsbook integration: Deploying betting widgets at scale
Flows secures Pennsylvania Gaming Control Board authorisation
Wazdan shortlisted in five categories at SBC Awards Americas 2026
