“SBTech will introduce a suite of products designed specifically for the LATAM market at SAGSE”

What products will you exhibit at SAGSE?
We will introduce our new and innovative suite of products designed specifically for the LATAM market as follows:

Chameleon—a turnkey gaming and betting solution which provides a comprehensive gaming and betting platform across online, mobile and retail/land-based channels. It has been specifically designed to help betting shops and land-based operators make their transition to online as well as helping them to reduce costs and introduce innovative gaming and betting products into their retail operations.

Chameleon features a state of the art betting experience, offering more than 18,000 live betting events per month covering sports popular in the LATAM market such as NFL, baseball and basketball, over 200 innovative bet types including the brand new Fast Markets (predict goals, corners, bookings, etc. to happen in the next 1 or 5 minutes of live play), an advanced retail and shop management system, premium content from leading casino providers and advanced mobile, touch screen terminals and tablets solutions.

What are its main benefits/ features?
Operators have access to a single, sophisticated system for online, mobile and retail channels. No need for heavy costs regarding data feed and pricing algorithms. No need to cope with technological challenges or keep pace with the live betting and mobile trends. Operators can offer their punters a large range of new bet types and betting opportunities, plus a cutting edge mobile betting platform and access to their entire offering via a sleek and user-friendly online platform featuring industry leading live betting and some of the best casino content online today. We have experience of meeting strict regulatory requirements in various jurisdictions worldwide and are fully capable of adhering to such standards for successful development and transition to online.

What are your expectations?
Get  LATAM operators to be more familiar with the advantages of our solutions, help them cope better with the challenges they are facing and help them grow their business and generate more revenue.

How is the company positioned in Argentina? How about Latin America?
We have a lot of experience in the LATAM market. We are working with a regulated bookmaker in Mexico and are also in advanced discussions with operators in Argentina and Venezuela. We have invested a lot of effort in designing a system that will meet the specific requirements of the LATAM market and we are confident that our solution can help operators to grow their business.

What are your plans for this market?
Our aim is to provide a complete turnkey solution that operators can simply implement and run with minimum hassle and maximum profit potential, opening up a vast world of sports betting and casino gaming possibilities for their customers across retail/land-based, online and mobile platforms. Both successful and start-up ventures can benefit from our comprehensive tailored solution, which will propel them to the cutting edge of the industry, providing their members with all the best sports betting and online gaming action they demand, while keeping costs to a minimum, and making them a leader in their market.