Sportradar has been granted the non-exclusive rights to collect, archive and use the data for all betting and media purposes and will also provide the UPL with digital content.
“Our new partnership with Sportradar gives us the opportunity to provide our fans with even more insights and live information,” said UPL president Vitaliy Danilov.
“By unlocking the potential of all the data in our matches, we can provide more entertainment and more engagement to all our fans.”