Scientific Games player loyalty program reaches one million rewards

“We are pleased to watch this number climb as players increasingly embrace the added value that their respective lotteries are providing via this program,” said Todd Kozee, Director of Merchandising and Product Development for Scientific Games. “This milestone is indicative of our ability to provide lotteries with turnkey programs that enhance player engagement and help to drive revenue.”

Properties Plus and the Points for Prizes player rewards store have been instrumental in increasing club membership numbers by keeping players engaged and deepening their relationships with lotteries. “We are gratified to see this progress, and we are grateful to our lottery customers for giving us the opportunity to serve them in a meaningful way,” added Chuck Kline, Senior Vice President, Scientific Games.

Properties Plus is the first and most comprehensive loyalty rewards program developed exclusively for lotteries and their players. Through the program, lotteries give players club members access to a number of

valuable benefits, including web-based games and apps, and the chance to earn rewards points by purchasing and entering eligible lottery game tickets.

Lotteries can then allow players to use their points to enter exclusive drawings for high-value prizes, or redeem them in the Points for Prizes online rewards store.

The store is managed by MDI Entertainment, a subsidiary of Scientific Games, and offers an enormous selection of 1,000+ rewards, from digital music, movie and book downloads to jewelry, sporting equipment and electronics. The store carries major, sought-after brands including Apple, Bose, Cuisinart, Dyson, Michael Kors, NIKE, Samsung and Sony.

Customized merchandise assortments can be developed to meet the specific needs of lotteries, and prize packages can be created in conjunction with special promotions. In addition, Properties Plus customers have access to special player events, such as the popular Warehouse Dash, which gives drawing winners the chance to race against time, collecting the items of their choosing from the shelves of a Properties Plus warehouse.

MDI provides complete back-end support of the Properties Plus program, including 24/7 customer service for players and fulfillment centers that ship nearly 95 percent of rewards within 24 hours of order placement. Technical support includes state-of-the-art security, players club 'microsite' design and management, and the patented Easy Entry ticket entry portal, which enables players to reap multiple benefits, such as reward points and 2nd Chance Drawing entries, by entering eligible tickets only once.