One-on-One: Yeshua Martínez Sigala, Amusgo Director

“In SAGSE, we will present Skilrock Technologies, a brand that presents state-of-the-art lottery products”

(Argentina, exclusive Yogonet.com).- Yeshua Martínez Sigala, Amusgo Director, will come to SAGSE Latin America @ Buenos Aires with a wide portfolio of slots, lotteries and sports books for the Argentine and Latin American gaming industry.
2014-11-07
Reading time 1:45 min
(Argentina, exclusive Yogonet.com).- Yeshua Martínez Sigala, Amusgo Director, will come to SAGSE Latin America @ Buenos Aires with a wide portfolio of slots, lotteries and sports books for the Argentine and Latin American gaming industry.

What are your expectations for SAGSE?
I am currently involved in slots, lotteries and sports books projects. We will present Skilrock Technologies, a brand with state-of-the-art lottery products. Through a merger between Skilrock Technologies and my company Ainigma, we plan to span the Latin American market.

What are the main characteristics of the lottery products?
Flexibility to adapt to the customers’ needs. We bring products in several formats, some of which are very traditional, with flexible platforms that enable us to adapt quickly to any product that any lottery wishes to launch. On top of the platforms, terminals and software, we also offer games. Our prices are very competitive.

Which is the most attractive lottery market in Latin America?
That is a rather tricky question. Each one is different. In Argentina, there is a peculiarity: each province regulates the gambling activities in their territory, which is an interesting item for us. Each province is a potential customer. In Mexico, on the other hand, the market is regulated at a federal level, so it is less dynamic. However, that is also interesting for us. It depends on our ability to adapt to each territory and meet the customers’ demand.

And which is the sports book offer?
We offer live sportsbooks. We have a product called Ainigma/Favbet which enables betting for certain situations within the same game. For example, will there be a goal scored a goal or not?  It is a dynamic and very attractive product for betting houses. For down time, when a live game is not developing, we count on simulated games that comprise sports such as tennis, greyhound races, horse races, football and we will soon add car races.

We can also offer the customer whatever they want and, in the jurisdictions when it is allowed, casino-style live gaming.

With regard to slots, What machines are you promoting nowadays?
We are producing slots with multi-games. Our games are available in different formats for different customers. We also have multi-player roulette and blackjack machines. We are also expanding in Asia,  have started successfully in Mexico and now we want to expand into Latin American markets, such as Argentina.

What are your expectations regarding the new games of chance law in Mexico?
In general, a clear legislation is always better than live in uncertainty. Legality brings quality to the industry. The government is doing a very good job.

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