“G2E 2014 went beyond even Ainsworth’s greatest expectations”

How did you view the 2014 G2E edition? Did it meet your expectations?
G2E 2014 went beyond even our greatest expectations.  We had tremendous interest in our products from beginning to end. Between product demos and related discussions it was a very packed three days.  Our customers, existing as well as new, came prepared with a keen interest in acquiring more of our product for their slot floors all over the world.

What product stood out at the Ainsworth booth?
For Ainsworth, this was a show to reinforce and highlight to the market the depth and quality of our game library across all of our cabinet styles.  In particular, we did have a strong showing for our A560 SL cabinet.  The response to this product has been overwhelmingly positive due to its 32 inch vertical screen, amazing sound package, vibrant graphics and an expansive library of games offering player outstanding opportunities to win meaningful awards. We also had a lot of interest in our core product and our premium products in the A560 Wide Boy cabinets.  I should also point out the great ongoing interest in our high-denomination product, a segment in which we have always performed at the highest level.

The licensed brands – those based on TV series, movies and celebrities – played an important role. To launch a product following this trend, is it part of Ainsworth strategy? If so, why?
On the heels of the great success of our first licensed brand, “The Magnificent 7”, at G2E we introduced the sequel “The Magnificent 7 Reloaded” and two additional licensed brands “Sound of Music” and “Showgirls”. They are an important part of our strategy and were well received by our customers.  That said, our portfolio is carefully balanced to optimize results across our customers’ player base worldwide.  So while we do recognize this important trend, we do not overly rely on this approach.  These three titles are nostalgic, entertaining and fun and players are attracted to them. At the end of the day, however, it is the play of the game for which we are known.  The combination of game play and the good gamble that we offer, will keep players keep coming back time and again.

Beyond the core business of the company, what other segments of the market had a greater presence at the event in comparison with other years?The reliable thing about G2E is that there is always an overwhelming focus on gaming devices, our core business.  That said, we did have significant interest in our activities in the online, mobile and social space from many customers and we were delighted to show them our offerings in this segment.