To drive new high performance casino games

Casino Technology partners with Hot Rod brand

2014-09-29
Reading time 1:21 min
(Bulgaria).- Casino Technology has partnered with TEN: The Enthusiast Network for the exclusive rights to develop new casino games based on the brand and related portfolio. The company will release a suite of Hot Rod games based on this iconic brand and related cultural lifestyle. The games will call upon the entire history of hot rods dating back to early post-war drag racing to the dawn of the muscle car era through today’s massively popular rodding culture.

Borrowing heavily on what has been created within the arcade industry, Casino Technology is designing a NEW experience  for casinos. The HOT ROD chassis will be constructed to attract players by causing them to stop, gawk and play. Repeat play will be driven by the fun, arcade like experience, unique mathematical model, and plenty of entertainment to keep players engaged.

“The fit was logical. HOT ROD and the rodding culture carry an inherent sense of excitement and entertainment that is a true fit for the gaming world,” said Milo Borissov, President and CEO of Casino Technology, on the new relationship. “The wide global, age, and thematic appeal gives us a canvas primed for success.”

The new game suite will not only be aimed at automotive fans, but at all players alike seeking more variety and compelling game content. Unique math models, gameplay features, and graphics to match will be designed to assure wide appeal, added sources of the company.

“We are very excited to see the HOT ROD brand extended to this unique category,” said Tyler Schulze, SVP of TEN Enterprises. “Casino Technology is a leader in the gaming technology industry, and immediately recognized the outstanding opportunity to leverage long-standing consumer affinity for the HOT Rod brand into gaming experiences that feature both the vehicles and the lifestyle surrounding this enthusiast passion.”  

"Our expectations are that the new series will complement the global success of the Gamopolis multi-game brand and will strengthen the company's position as a manufacturer of highly attractive gaming content and tailor-made products”, states Rossi McKee, Vice President of Casino Technology.

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