Scientific Games concludes conversion of Maine State Lottery gaming system

The new system features the Company’s Sciplay interactive technology which enables an internet-based player subscription program and V.I.P website. Under the gaming system contract, Scientific Games also provides the Maine State Lottery with the Company’s Cooperative Services Program (CSP) that integrates the Lottery’s instant game operations, including game design and production, marketing services, warehouse management, inventory control and retail distribution. The contract was awarded to Scientific Games following a competitive procurement and may be extended.

Scientific Games completed the conversion ahead of schedule in June 2014. The conversion was executed with uninterrupted operation of the Lottery’s gaming systems, including statewide instant game distribution, telecommunications network, software and new point-of-sale equipment for lottery retailers throughout Maine. The Company installed the Maine State Lottery’s first central gaming system in 1985, however, first began serving the Lottery as its instant game provider in 1975. 

“Through collaboration and careful planning with our longtime partner, Scientific Games, the technology conversion was a success and the Maine State Lottery is poised and well-positioned for continued growth,” said Gregory Mineo, Director, Maine Bureau of Alcoholic Beverages and Lottery Operations. “With the new retailer equipment, the player subscription program and the instant product category management services provided through the CSP program, we can focus on driving maximum sales and profits for the State of Maine.”

Scientific Games installed a new communications network, a full suite of draw-based game systems and a range of new lottery equipment in nearly 1,300 retail locations. 

New WAVE terminals and ticket checkers were deployed, as well as Lottery InMotion, a digital advertising and content management system that promote the Maine State Lottery games in-store at the retail point-of-sale. In addition, the Lottery’s draw games are available to adult players within the state through a new internet-based subscription program powered by the Company’s award-winning Sciplay technology. Scientific Games also launched the Lottery’s VIP website and is providing additional marketing services.

“We are proud to continue our collaboration with the Maine State Lottery. In the more than three decades that we have been their trusted partner, the Lottery’s revenue has experienced continued growth.” said Pat McHugh, President, North America Lottery Systems for Scientific Games. “Our focus is aligned with the Lottery’s mission to responsibly maximize revenue growth to generate additional funds for the state and the local businesses that depend on lottery sales.” 

In fiscal year 2013, the Maine State Lottery had total sales of more than $230 million, including over $166 million in instant game sales.