G2E announces line-up of industry experts to lead seminars

"Powered by the American Gaming Association's internal staff and membership knowledge, insight and expertise, this year's programming will inform and connect gaming industry professionals to be smarter, more forward-thinking and better educated than ever before," said American Gaming Association Chief Operating Officer Ron Rosenbaum.

G2E seminars address the issues and topics that are most important to the gaming industry and concentrate on helping gaming professionals keep their businesses and careers on track today and in the future.

Nancy Walsh, president of Reed Exhibitions North America, shared that, "This year's sessions will truly showcase the best-of-the-best: gaming industry thought leaders and respected experts from outside the industry brought in to address important topics like cybersecurity in the most comprehensive way."

Seminar content has been streamlined and focused to provide attendees with insightful information about the industry's most pressing issues. Featured programs include:

Leveraging Your Brand: How to Build Multi-Platform Content that Drives Revenue, featuring Matthew Weiner, creator, executive producer, writer and director of the acclaimed AMC drama Mad Men. During this unique seminar, Weiner will discuss his success leveraging brand attributes across multiple platforms with wide demographic appeal.

A new single-day program curated by Global Gaming Women , featuring leading female executives from across the international gaming industry speaking on professional development topics like salary negotiation and personal branding. Kate White, former editor-in-chief of Cosmopolitan, New York Times bestselling author, and career and leadership expert will close the program with a talk based on her book, "I Shouldn't Be Telling You This: How to Ask for the Money, Snag the Promotion and Create the Career You Deserve."

G2E 101: Human Resources with the legendary gaming human resource executive, Arte Nathan, describing the crucial skills necessary to hire and inspire an effective workforce, as well as how to create a culture of engagement and commitment. 

Innovation in Indian Country: Cutting Edge Technology Developed On Reservations, which will bring leading operators and suppliers in the tribal gaming sector together to discuss the unique opportunities available to operators in their highly competitive markets. 

Efficiencies in Regulation: First-Hand Case Studies, featuring current and former gaming regulators sharing insights on the novel ways that regulators have lead change and how to better understand the impact of these transformations on the gaming community. 

Blurred Lines: Next Generation Game Design with Dr. Mark Yoseloff, UNLV Center for Gaming Innovation; Richard Hilleman, chief creative officer, Electronic Arts; David Chang, chief marketing officer, Gamblit; Steve Walther, director of product management – Games, Konami Gaming; Joe Sigrist, vice president, game development and global product management, IGT, who will explore the evolution of game design, customer preferences, game style and reward systems. 

Redesign, Repurpose, Reinvent: Making Properties New Again with speakers Bob Morse, president of hospitality, Caesars Entertainment and Paul Heretakis, vice president, WESTAR architects will examine the need to keep properties current and attractive, coupled with increasing competition, that has resulted in some interesting projects over the past few years. The transformation of Bill's Gamblin' Hall into The Cromwell, the rebranding of THE hotel as the Delano, and the launch of Nobu and Hakkasan hotel brands are just a few of the examples that will be discussed during this session offering critical perspective from the finance, design and marketing disciplines. Learn what it takes to reinvent a property in today's gaming market.