Bell-Fruit Games and Endemol UK confirm renewal of licensing agreement
Pete Farrell, Director of Games Design at BFG, heralded the continuation of what has been a hugely productive alliance with Endemol UK. He noted: “We are highly delighted to be able to announce our renewed licensing partnership with Endemol UK, who we have a very strong working relationship with. As a result, players up and down the country can look forward to many more great DOND titles from the BFG stable.”
Owain Walbyoff, Managing Director at Endemol Games comments: “Our partnership with Bell Fruit Games has gone from strength to strength, having successfully partnered with the company since 2006. Deal or No Deal is one of the strongest brands in our slate and we’re extremely pleased to renew this license agreement.”
Endemol Games is a division specialising in licensing and monetising both Endemol and third party entertainment properties in the gaming space. The company has successfully partnered with many of the major players in the gaming sector including Electronic Arts, William Hill, Betfair, National Lottery, Ladbrokes, Paddy Power and Skybet.
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