“This G2E is Bally’s first time demonstrating its solutions for the complete gaming floor”

What are your expectations for this year’s event?
This is a special G2E for Bally because it’s the first time we’re demonstrating solutions for the complete gaming floor. We have high expectations for the show and are confident that our casino partners will see how they can “go all in” with Bally, as we are uniquely positioned to deliver a single view of the player and connect the gaming world end-to-end like never before. We are excited to showcase a diverse lineup of new games, including three new licensed brands based on hit TV shows – Friends, Duck Dynasty and Wonder Woman – and two new cabinet configurations utilizing our award-winning Pro Wave. We also are excited to demonstrate our thrilling proprietary table games, groundbreaking utility products, and cutting-edge systems and Interactive solutions.

What innovations are you delivering? What are their main benefits/ features?
We will be showcasing a wide range of innovations for the entire gaming floor.These include licensed brands based on the hit TV shows Friends, Duck Dynasty and Wonder Woman. Our Friends progressive video slot reunites players with the beloved characters from the worldwide hit comedy. The Friends game, which features a wide-area progressive top award, clips from the show, and a wheel bonus, is presented on the ALPHA 2 Pro Theatre, a new cabinet configuration debuting at G2E that features twin Pro Wave cabinets topped by a 55-inch horizontal video screen.

We also will unveil ourDuck Dynastyvideo slot game, presented on the Pro Theatre, which will have players hunting for more with a wheel feature jam-packed with six different bonuses inspired by A&E’s no. 1 original series.

Wonder Woman Wild and Wonder Woman Gold, which are presented exclusively on the Pro Wave, include action scenes and music from the classic 1970s television show starring Lynda Carter. These for-sale titles feature three progressive jackpots available at any bet level and Free Games. We also will unveil two new Betty Boop games and four games featuring our player-favorite Quick Hit.

What new trends will Las Vegas see?
Consolidation is a major trend in the industry that we will see at G2E. Bally acquired SHFL entertainment last November and is now the most diverse supplier in the industry, with products for the entire gaming floor. This year at G2E we will be demonstrating games, table products, systems, and mobile and online solutions in our massive booth – the show’s largest exhibit. We also are currently in the process of being acquired by Scientific Games, a global lottery company that combined with WMS last year. We’re really excited about combining with Scientific Games – we believe the new company will feature world-class research and development capabilities and offer a highly diversified suite of products and services to our customers around the globe.

What’s your opinion about online gaming? How do you think this industry will evolve?
We believe land-based and online gaming can be complementary. Our strategy is to offer casinos a single view of their players across online, mobile, and traditional brick-and-mortar gaming platforms. Our iGaming platform powers both free play and real-money wagering sites in the United States and across the globe. By integrating our iGaming platform with land-based casino systems, operators can offer rewards for online play that can be redeemed in the brick-and-mortar casino, driving traffic to the casino and increasing player loyalty. The open-architecture platform offers a host of play-for-free and wager-based mobile and online titles that have already proven successful in land-based casinos and are now available online and on-the-go.

What do you see for the industry in the future?
We believe the industry's future continues to be the innovation of new products that enable casinos to give guests the tools they want and need. We will be demonstrating our award-winning Take ‘n Play product, which gives guests the freedom to play a physical slot machine anywhere on the casino property by putting it on a tablet. Players continue to love slot tournaments, and our new Tournaments Express innovation delivers them. It’s a stand-alone tournament system offering exciting slot tournaments on more than 100 different cabinet types from various manufacturers so operators can turn any bank of video slots into thrilling tournament machines. We also expect our branded games like Friends, Duck Dynasty and Wonder Woman to be a hit with players looking for fun and interactive gaming experiences.