G2E must-attend seminars from WMS

Seminar: Strategies and Insights: How to Keep Players in the Game

Date: Wednesday, October 1 at 11:45 a.m.

Location: Veronese 2504

Speaker: Allon Englman, Senior Vice President & Design Chief, WMS Gaming

Description: Allon Englman will discuss key findings from an extensive study that reviewed the challenges affecting slot revenue performance across the industry and the factors contributing to this trend. Also learn how casino operators and gaming equipment manufacturers can work together to offer an entertainment experience that is designed to attract newcomers, engage casual players, keep core players happy and provide financial gains for casinos. 

Hear important insights on the “cycle of narrowing variety” 

Understand how cost to play, volatility, speed of game and hold percentage have affected slot revenue 

Learn how to attract a new, broader audience and keep players in the game 

Seminar: Leveraging Your Brand: How to Build Multi-Platform Content that Drives Revenue

Date: Tuesday, September 30 at 2 p.m.

Location: Titian 2301

Speaker: Matthew Weiner

Description: Matthew Weiner – creator, executive producer, writer and director of the acclaimed AMC drama MAD MEN – has been nominated for 11 Emmys for this series alone and more for his work as a writer and executive producer on the drama THE SOPRANOS. During this unique seminar, this small-screen visionary will discuss his success in leveraging brand attributes across multiple platforms with wide demographic appeal.

Like the creative characters of MAD MEN, Weiner knows how to entertain and inform consumers in ways that drive new business. The branding of MAD MEN as a slot machine is just one example of how brand equity can be used across a variety of channels. Don’t miss this unique opportunity to hear and learn from one of Hollywood’s greatest storytellers.