Alex Pariente joins Baha Mar team

Pariente will focus on developing the Baha Mar’s international gaming clientele, as well as building strategic marketing alliances and brand loyalty. Pariente will draw on his extensive experience in opening and managing luxury casinos and resorts in the US, Latin America and Europe.

Most recently, Pariente served as executive vice president, international and domestic marketing for Wynn Resorts, where he was a senior member of the opening teams for both the Wynn Resort and Encore Las Vegas, the highly successful gaming resorts on the Las Vegas Strip.

Before joining Wynn Resorts in 2004, Pariente served as senior vice president of international marketing for Caesars Entertainment, where he was responsible for strategy and marketing in building business plans for both the US and international gaming markets in table games and slot play.

Before joining Caesars Entertainment as senior vice president of international marketing at Caesars Palace in Las Vegas in 2001, Pariente oversaw marketing strategy and worked to open the Conrad Resort and Casino in Punta del Este, Uruguay, for Caesars International. A native of Argentina and a US citizen, Pariente is fluent in English, Spanish, Portuguese and Italian.

“Alex brings a wealth of experience in marketing and operating international luxury casinos and resorts to Baha Mar,” said Joe Brunini, president of global marketing and customer development at Baha Mar. “It is people like Alex that underscore Baha Mar’s commitment to becoming an iconic gaming destination.”

Pariente believes that training, empowering and promoting employees will give Baha Mar a singular edge. “Our team members will make all the difference in distinguishing the Baha Mar as a global gaming destination,” Pariente said.