“For us, being one of a handful of gaming companies to offer real-money gaming in the UK market with a Facebook log-in represents a seal of quality,” says Mikael Pawlo, CEO of Mr Green & Co, and continues:
“We are highly satisfied with our presence on Facebook with Spin Tower Casino. It has given us a deep understanding of player behaviour on this platform.”
It is Mr Green & Co’s opinion that the introduction of Mr Green’s new app should initially be viewed as a test launch. However the presence on and link to the log-in via Facebook and the mobile app strategy as a distribution channel are considered strategically important. The move is not expected to have any major impact on earnings in 2014.