With the addition of Crystal Palace club
William Hill continues EPL portfolio expansion
2014-08-21
Reading time 28 seg
(UK).- William Hill has expanded its portfolio of partnerships with English Premier League (EPL) football clubs by entering into a new deal with Crystal Palace. During the one-year agreement, which will run throughout the 2014-15 season, William Hill Online division will become the club’s official betting partner.
Kristof Fahy, chief marketing officer at William Hill, said: “The EPL is the most watched domestic football competition in the world and this deal with Palace gives us a gateway to introduce a whole new global audience to the William Hill brand.”
The agreement comes shortly after William Hill struck deals with other EPL clubs Aston Villa and Southampton.
The bookmaker also recently entered into a partnership with UK pay-television broadcaster BT Sport.
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