“Any single casino having Hit Utopia will have a tremendous advantage over its competitors”

What is Hit Utopia?  

Hit Utopia is a local side-bet jackpot system on table games around the world that, instantly and without cost, attracts new players to casinos! Besides cash prizes from US$ 1 up to US$ 1.000.000, Hit Utopia is able to frequently offer new “experiences you can’t buy.”

Don’t all players just want cash?

Yes. Most players want cash, but these are only about 5% of the market. People who have never been in a casino – about 95% of the population – cannot be attracted with cash prizes, because if they are interested in cash, they would rather buy a ticket in the lottery for an instant chance for a much higher amount. Instead one should understand that people in this untouched market all have different desires/dreams and that you only have a chance to attract these people with something they really desire! Hit Utopia identifies the biggest groups of people with the same desires and gives them the chance to win it in exclusive casinos around the world.  

Can you give examples of such desires or “experiences you can’t buy”?

All our “experiences you can’t buy” are exceptional. When we for example came up with a prize for Formula 1 fans, we arranged that the winner really entered the world of Formula 1 by watching the race in Monaco from the private yacht of one of the drivers, sipping Champagne, chatting with drivers, and joining the celebrities at the after-parties. Major prizes we currently have include “Being a super VIP at the Champions League final or Super Bowl with meeting and partying with players and celebrities.” The strength of the Hit Utopia system is that due to our scale, big prizes are won and new ones added every couple of weeks enabling casinos to target and attract new sub-groups continuously.

Aren’t some of the bigger casinos offering similar prizes?

Yes, but not profitably and on a continuous and very frequent basis.

Apart from the “experiences you can’t buy,” how is Hit Utopia different from other jackpot systems?

Many, if not all, other systems are either sold or leased; limiting the scale of the system and prizes offered. Hit Utopia is managing the back-end of the system for the casinos and since going live 3 months ago, we are now active on 3 continents including the USA and several cruise lines. Already with this scale, any single casino having Hit Utopia in a competitive market will have a tremendous advantage over its competitors. From a technical perspective I can only say: “Try creating a global system that can handle unlimited amounts of simultaneous bets and have it installed in places with constrained bandwidth and high latency (e.g. cruise lines).”

What are your main markets?

Because we only allow 5 systems in one single casino in a competitive market, we don’t have any main or preferred markets. For us, Botswana is just as important as Las Vegas or Macau.

Tell me about the launch at Firekeepers Casino in the USA.

Firekeepers Casino went live with Hit Utopia on August 1st. Of course this is a huge achievement as it’s the first system in the USA, being part of a global initiative. So then the main question arises: “Why would Firekeepers Casino, with about 100 gaming tables and thousands of slot machines, be interested in having Hit Utopia?” I believe the answer lies in the fact that they can instantly offer the highest cash prizes and more importantly they can now continuously target and attract new customers by displaying the new “experiences you can’t buy” on amongst others, their billboards along the highway that passes by their casino! In addition to spending money elsewhere in the casino, these new customers will have to play the table game – where the casino makes the most of their money – in order to participate in Hit Utopia.

What has been the feedback of players and manager in places where Hit Utopia is installed?

I guess that generating $15 a game and triple digit growth per month in games played, tells more than saying ‘they love it’.

What are Hit Utopia’s next steps?

I see the Hit Utopia team growing rapidly and with the continuous financial support from former CEO’s of both land-based and online gaming companies as well as some 15 other investors from around the globe, we are well positioned to have Hit Utopia in all main markets in the next 6-12 months; as for many markets agreements have already been signed. On top of that we are developing a Hit Utopia gaming machine which will be completely different from anything else out there and some other crazy products – all free for the casinos!