Transact off to strong start at this week’s OIGA Conference and Trade Show

Epicentral, TransAct’s promotion and bonusing software suite, is the industry’s only enterprise-level solution that enables the real-time delivery of targeted coupons and bonuses to players directly at the slot machine or electronic table game. In operation today on over 10,500 gaming machines at 11 casinos worldwide along with both the company’s ServerPort and Epic 950 ticket printer installed in each gaming device, Epicentral connects directly to all existing slot management systems,slot machines and electronic table games, regardless of manufacturer, providing casino marketing and operations teams with unmatched flexibility.  

Since its introduction, Epicentral has driven proven, meaningful performance in casino operators’ floor-wide marketing operations, said the company. “Customers deploying Epicentral have reported a 60% increase in new player enrollment in their loyalty programs, a 37% increase in weekday afternoon slot handle, a 46% average increase in slot handle the evening of a coupon-drawing promotion, a 100% increase in lower-tier player average daily theoretical (ADT), a 34% increase in the number of returning players, an 87% redemption rate of coupons that encourage mid-week visits, an 86% increase in points earned by players club members, as well as a 14% increase in average player time on device”, TransAct said.

TransAct also features in Booth 405 at the 2014 OIGA Conference and Trade Show two of its award-winning gaming device printers – the Epic 950 and Epic 880.