Tabcorp explores possibility of offering online in-play betting
The move is being made with retail betting figures having fallen for the company in both states.In-play betting is currently only allowed via the telephone and in person in Australia, but the report said that Tabcorp might be able to provide the service through a venue’s license. “It is something that obviously we’re working on,” Attenborough said.
“We would love to develop that further... [it is] certainly the kind of thing the venues would love to see in place, because it is logical that if someone is already in the venue, they are essentially betting under the venue’s licence.”
Attenborough said that the digital integration could allow Tabcorp to promote other products to retail customers.“The more value we add back to the venues, the more likely the venues are to be content with us as a partner,” he said.
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