500.com strengthens presence in China with China Mobile partnership
The company's online sports lottery products will become available for redemption with loyalty points on the Points Mall for a period of up to two years, upon which the agreement can be renewed.
The online sports lottery products provided by the company will be in all of China's 31 provinces, municipalities and autonomous regions. China Mobile will reimburse 500.com for the products purchased in cash.
The company already provides lottery purchase and information services to China Mobile users through its internet and mobile applications.
“We expect to see sales volumes increase significantly as our products become available to China Mobile's 770 million subscribers,” 500.com founder, chairman and chief executive officer Man San Law said.
“We look forward to developing an even deeper relationship with China Mobile as we work to integrate our products into their vast ecosystem."
In January, 500.com signed a strategic partnership with China Mobile E-commerce, a subsidiary of China Mobile, allowing payments to be made for 500.com's mobile sports lottery products on China Mobile's network.
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