Sky Betting kicks off football themed marketing campaign
Created by the Garryowen agency and planned for launch in synch with the start of the English Football Premier League season, which started yesterday (August 4) the campaign is supported by a revamped customer loyalty proposition called the ‘Sky Bet Club’ and a new initiative focused on Sky Bet’s sponsorship of the football league branded the ‘Sky Bet Transfer Fund’.
It’s the first fully integrated Sky Betting campaign in the past 3 years, and represents a shift in strategy in that it focuses on player retention as a priority, rather than new player acquisition, Sky Bet marketing director Rob Painter told the publication GQ in an interview.
The frontmen for the campaign are Sky Sports presenters Jim White and Natalie Sawyer, who will be situated in a new Sky Bet Studio setting, from which they will present the latest Sky Bet news, offers and products.
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