Aristocrat to launch new games for the local market at AGE

“It hardly sounds possible, but in 12 months since the last AGE the pace of change across the Australian and New Zealand marketplace seems to have increased. Whether driven by technology, regulation, competition or simply evolving player preferences, the need to listen closely to our customers has never been greater. That’s what makes AGE such an important opportunity for Aristocrat. And at AGE 2014, we will be more focused than ever on listening to our customers and responding with a powerful portfolio that offers the best performance and most choice in the market,” sources of the firm said.  

Once again, the premier trade show of Australia and New Zealand will be the launch pad for a thrilling portfolio of new games from Aristocrat, leveraging player and market trends.

Category management has been a key focus for our business over the past 12 to18 months, to ensure we deliver outstanding portfolio breadth and depth to our customers. This year we will showcase our strongest content line-up to date and display a range of exciting new technologies in games and systems. Several new product families will be exhibited, along with extensions to popular ranges, new link products and groundbreaking standalone games.  

In the traditional gaming environment, Viridian WS cabinet continues to outperform, while we leverage our market-leading content across multiple channels and gain meaningful scale in digital markets.

Featured will be Wonder 4 an exciting multi-play product that allows players to select from classic games, and play up to four screens simultaneously in one spin. Also on show will be the next iteration of the legendary 5 Dragons brand…5 Dragons Gold, along with the Australasian debut of the new Super Feature game family.

The growth of the standalone progressive category continues in both NSW and QLD, with Aristocrat leading the charge over recent months with blockbuster products such as Quick Fire, Jackpot Streak and Jackpot Reel Power. New this year will be Pure Gold, Weird Wicked & Wild and Lightning Cash, each offering their own unique innovation that can’t be missed.

At AGE 2014, Aristocrat will also be bringing new focus to popular categories such as linked progressives and multi-games. The runaway success of Player’s Choice Diamond will be further leveraged with the release of Player’s Choice Sapphire. In the linked progressive category, we will be launching Lightning Link, a traditional standalone and linked progressive product combined in a single software build.

Aristocrat’s E*Series and licensed categories are fast becoming player favourites across Australian and New Zealand markets. Along with the recently released Sky Rider titles, Silver Treasure and Golden Amulet, at AGE 2014 two new titles will debut under the all-newStorm Queens brand – Frost and Flame. Leveraging our success in high-impact licensed product, Aristocrat will unveil an exciting new game family, and celebrate the return of classic heroes at this year’s show. Look out for the launch of our global smash hit Tarzan, which combines immersive, feature-rich gameplay with a global brand well known for adventure and mystery.

A dedicated area for systems and services at this year’s stand demonstrates Aristocrat’s commitment to being a comprehensive, full service provider. Our versatile systems offer empowers operators to run a successful and ever-evolving gaming floor. With a host of functions including management tools, and everything from educational to planning and promotional modules at your fingertips, Aristocrat ensures that the choice is yours. Our specialist service technicians will also be on hand at AGE to discuss our round-the-clock support options that meet your needs.