Inchinn newest member of Odobo Developer Program

London-based Inchinn is set to bring a number of its popular titles to a wider audience via the Odobo Marketplace. Titles such as Invader Cash, Payout Pest and Cash Cowboy have proven popular in the U.S. as well as a bespoke Pinball game for the Georgia State Lottery where they have previously been available. A single integration with the Odobo platform will widen the distribution available to this studio by providing access to multiple leading operators.

After finding success working for media clients such as the BBC, Channel 4 and MTV, the studio was approached and asked to provide content for Camelot - the UK National Lottery provider. Inchinn has made great strides towards changing Instant Win Games for the industry by introducing new formats and arcade-style gameplay.

This differs from the common ‘scratch and match’ Instant Win ticket design and delivers a more engaging player experience. This innovative player-first approach secured Inchinn’s place as one of the UK National Lottery’s leading suppliers within the first six months of embarking on their contract.

Lee Bowden from Inchinn said, “Today’s gamers often find the content on offer is either too simplified or too complicated. We build games that players recognise from the arcade and add a real-money game mechanic. Players have responded exceptionally well to the new formats and working with Odobo allows us to focus on the innovative elements of game development that drive our success and great game production. They handle compliance, localisation and provide state-of-the-art tools that will ensure our games continue to deliver over and above the industry standard.”  

Julian Jarvis, Chief Business Affairs Officer at Odobo, said, “As a leading content supplier to the UK’s National Lottery and a studio brimming with creativity we’ve been interested in working with Inchinn for some time. Its ethos is closely aligned with our own. We both value the player experience and look for new formats that fit with market demand. We know that Inchinn will react to market changes and produce content that increases player retention. We’re thrilled to list them among our approved developers.”