Svenska Spel has sights set on Swedish online license
CEO, Lennart Käll said in a recent interview, “Online casino games have taken approximately seven percent of the gaming market in Sweden, and the play is today only [available] from unregulated gambling companies that are outside the Swedish authorities’ licensing and control.”
“This demand could be channeled to an operator where social protection interests are put over profit,” Käll continued, explaining that some of the greatest benefits of a Svenska Spel-run online casino room would be the legitimacy of its operations and the appliance of strict policies against compulsive gambling.
Many observers believe the move by the company is prompted by the falling revenues
“The decrease in revenues was expected,” Käll said, adding that this was partially due by the many restrictive measures adopted in 2014 by Svenska Spel to contrast compulsive gambling, which included the removal of all bonuses and promotions from their offers, as those are “known to increase gambling among those with gambling problems.”
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