Colonial Leisure Group will buy the casino

Echo sells Australia’s Townsville casino

2014-07-24
Reading time 1:26 min
(Australia).- Echo Entertainment announced that it has completed the sale of Jupiters Townsville Hotel and Casino to the Colonial Leisure Group for USD 70 million. The company didn’t see a concrete future for the casino, and it decided that its capital could be better used to expand its other casinos in the Gold Coast and Brisbane.

According to the Courier Mail, the sale is expected to be finalized next week at which time, Colonial Leisure Group will now have free reign of what it does with the 20-table, 320-slots gaming facility. In a statement, CLG promised that it won’t leave Townsville to rot and instead, will spend money to further improve the operational and financial aspects of the property and turn it into a “leading regional resort”.

It’s already got a handful of hotels in Victoria and Western Australia so operating one that comes with a casino shouldn’t be too difficult a problem. CLG also owns a handful of non-hospitality businesses, including a brewery, an eco lodge, and a helicopter business.

Echo has refused to comment on the pending sale and the lack of confirmation has spawned rumors that other potential buyers are still in the fold, including the SkyCity group in New Zealand and Lasseters International from Singapore.

CLG’s decision to buy Townsville comes at a time when the casino is struggling to keep up with more posh establishments, not to mention the limited market potential of the casino. It didn’t doesn’t have any semblance of VIP gaming and it’s got limited choices as far as dining options are concerned. Not exactly the kind of place that’ll attract high-rollers.

So CLG has its work cut out for it as it attempts to turn Townsville around. It’s easier said than done and the fact that Echo let it go just so it could focus on other developments doesn’t paint a rosy picture of the establishment. But CLG is determined to make all of it right, and at this point – at least after the sale is officially done – all we can do is trust the new owners that it’ll make it right by Townsville to turn it around.

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