“We’re delighted to be welcoming ComeOn! to what we believe is the world’s greatest football family,” said Billy Hogan, chief commercial officer at Liverpool FC.
ComeOn! now has the authority to advertise its tie up with Liverpool in a variety of media platforms in the Scandinavian countries of Norway, Sweden and Finland.
Paul Mykelbust, Norwegian spokesperson of ComeOn! echoed Hogan’s excitement about the partnership, calling it a unique agreement that will give the online casino operator exclusive rights that no other betting partner in Scandinavia will have.
“Not only will fans see exciting activations focused on Liverpool FC but they will also enjoy tickets to games at the famous Anfield stadium,” Myklebust added.
Liverpool’s business side has an exceptional transfer season. Its football side has been equally as active, although the returns of its spending frenzy will not be determined until the start of the Premier League season on August 18.