The new brand name, Saucify, is part of a wider strategic marketing plan
BetOnSoft undergoes dynamic brand renovation
(US).- Online casino games provider BetOnSoft has announced that it is changing its name to Saucify, to better reflect its ethos and to help it stand out in a crowded market.
2014-07-21
Reading time 31 seg
(US).- Online casino games provider BetOnSoft has announced that it is changing its name to Saucify, to better reflect its ethos and to help it stand out in a crowded market.
A company spokesperson said the rebrand is part of a wider strategic marketing plan at the firm.
“The name is a perfect fit for what we have done for the last eight years and what we intend to continue doing in the future – spicing up the gaming the market with some of the best casino content available on desktop and on mobile,” the spokesperson said.
“In truth, BetOnSoft wasn’t the most dynamic of names and didn’t reflect our unique and innovative offering.
“Our branding, marketing and messaging will all benefit as a result of our new corporate identity.”
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