David Durst

Leap Forward looks to industry veteran to oversee expansion

2014-07-16
Reading time 1:19 min
(US).- Leap Forward Gaming has announced the appointment of David Durst as Vice President of Sales and Marketing. In his new role, Durst will help accelerate LFG’s North American expansion. Mr. Durst is a gaming industry veteran with over twenty years of system sales, marketing and executive leadership experience with IGT, Aristocrat and Bally.

His deep knowledge and proven expertise with a variety of gaming systems will help Leap Forward explore new markets, further engage the operator community and evangelize new system technologies to advance the industry.

“David is a phenomenal addition to the leadership team and brings years of solid experience in rapidly growing system sales at a global level. We are excited to have him on board as we execute on our next phase of growth,” said Leap Forward President and CEO, Ali Saffari.

“Leap Forward has experienced significant growth since launching the SaffariNet Ecosystem. David’s appointment helps build on our forward momentum and enables us to sustain our growth path with new customer acquisitions. In addition to David’s extensive industry relationships, experience and know how in meeting operator’s needs, his energy, enthusiasm and drive for success make him the perfect fit for Leap Forward.”

“I’m very excited to join the Leap Forward team and help operators add significant functionality and expanded offerings to their floors without disturbing their initial system investment,” Durst said. “The turn-key SaffariNet solution provides operators a way to refresh their entire floor without the need to replace machines or systems, and the ability to access a comprehensive suite of innovative promotional products and Apps to generate additional revenues.”

SaffariNet Ecosystem’s multimedia Apps are enabled by LFG’s patented picture-in-picture (PiP) technology that seamlessly works with all brands and generations of gaming machines and systems, allowing operators to communicate with patrons using web-based technology through a customizable PiP display, providing for targeted marketing campaigns, bonusing, interactive promotional couponing, tournaments, Thin Client Gaming (TCG), SmartFloor technology, concierge services, social gaming, sportsbook, lottery, electronic fund transfer (EFT), progressives and many additional Apps.

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