FSB Technology and Sporting Solutions come together to produce superior sports betting platform

2014-07-15

Reading time 1:28 min

(UK).- FSB Technology has signed terms with Sporting Solutions to integrate its data services to create the “industry’s most comprehensive and compelling managed sports betting service,” according to sources of the firm. Any new or existing FSB Tech customer will now benefit from Sporting Solutions’ in-play data services, pre-configured and fully integrated into its sportsbook platform.

FSB Tech has developed the first proprietary sports betting platform to be launched in a decade. The fully-managed service covers the entire sports betting operation from handling live data from the stadium all the way through to providing a bespoke marketing message to an individual customer. FSB Tech already provides the service to Genting and to The Guardian newspaper.

FSB Tech's sports betting platform includes an automation layer to manage raw data feeds, proprietary live pricing models, bet acceptance and risk management software and customisable CRM and marketing campaign tools. The sports betting platform is available as a fully-managed service and reduces the cost and labour required to participate in the regulated sports betting market.

All Sporting Solutions’ data services are available through a single point of integration to its cloud-based Connect Platform, which also delivers trading software tools on demand.

David McDowell, co-founder and CEO of FSB Tech, said: “We have coupled the industry’s most technically advanced sportsbook platform with the industry's most advanced sports betting data feeds. Our sports betting service is suddenly the most compelling managed solution available in the market today.”

“With the POC taxation rules about to come into force, any betting operator who is struggling with a high fixed cost base and a legacy platform must consider upgrading or outsourcing in order to remain competitive. Our platform, coupled with Sporting Solutions data, is the perfect solution in both cases.” McDowell added.

Simon Trim, Managing Director, Sporting Solutions said: “We're really excited to be continuing the expansion of Sporting Solutions’ award winning pricing and data services. Thanks to this latest partnership with FSB, operators looking for a fully managed solution can enjoy Sporting Solutions’ unparalleled pre-match and in-play coverage.”

FSB Tech was shortlisted for Sports Betting Innovation of the year and received a Highly Commended award in the Software Rising Star category at the 2014 eGaming Review B2B Awards held on June 17th.