The next task that Jumbo must complete is to attract customers to the idea of purchasing lottery tickets online. The first goal is to generate enough income from new customers to cover all the fixed costs of setting up, excluding marketing costs.
Once enough has been made to cover marketing costs the company will become cash flow positive and an exclusive service in Germany.
Looking Forward
Jumbo is not stopping with Germany by any means and have already reported that their Mexican Lottery Website is moving onward and upward and will soon be operational.
“Significant progress has been made in reaching our ultimate goal of launching our Mexican lottery website to a population of 118 million people,” Veverka continued.
Jumbo's Aussie lotteries site has also recorded a boom in growth of over 4% in 2014 in comparison to 2013.
Online lottery tickets have become increasingly popular due to their convenience and the special deals that online customers receive from online lottery ticket merchants. There are also options for subscription services so tickets are purchased automatically so the player never misses another jackpot. Offering these services on mobile phones like Jumbo Interactive does makes things even easier as all your lottery information is at your fingertips wherever you are.