Betfred signs Totepool contract with Sportech to integrate new systems

In addition, Sportech will also provide a new digital framework for betting on mobile, online and at self-service terminals through its Digital Link proprietary betting technology. Ongoing maintenance and support will also be provided throughout the course of the deal.

Sportech said the integration of its Quantum System and other betting products will allow Betfred to simplify its betting systems by consolidating its operations under one provider, whilst making Totepool products available for distribution to tote markets around the world.

“The new Quantum System, coupled with the Digital Link and G4 modules will anchor our tote offering going forward, and with the additional flexibility and market reach it gives us, we expect significant growth in our pools products,” Totepool managing director Philip Siers said.
“This is a major investment for Totepool, and it demonstrates our further commitment to horse racing, and a desire to see our pools betting operation, lead the way in technological innovation and racecourse service.”

Ian Penrose, chief executive of Sportech, added: “Sportech processes USD 13 billion of bets annually for racing customers in 25 countries, and now I am delighted we are able to add the UK Tote and Betfred to our list of partners.

“Betfred has a number of ambitious plans, and we are pleased to be able to assist them to improve the customer experience for Tote betting on UK horseracing.”