Optimal Payment becomes first in its sector to sponsor an English football team
Optimal will use the deal to promote its Neteller service, the branding of which will be featured on the front of players’ jerseys throughout the deal.
“The Premier League attracts the highest global viewership in international sports, with an estimated global audience of 4.4 billion,” Optimal Payments, president and chief executive officer, Joel Leonoff, said.
“This sponsorship signifies an opportunity to support one of the league’s most exciting teams while promoting our innovative payment solutions worldwide.”
Steve Parish, chairman of Crystal Palace, added: “We are thrilled to have Neteller on board and really excited at the prospect of working with them on the growth of its online payments business.
“As soon as we met the team they felt like the right partner for us and it was important for the vision of our club to work with an exciting, multi-market consumer brand.
“Both Crystal Palace and Optimal Payments have experienced tremendous growth over the last few years and I feel confident we can help each other to continue that path.”
Google Ads updates gambling policy to allow Alberta operators ahead of regulated iGaming launch
FanDuel CEO Amy Howe exits as Flutter faces industry shift and lowered forecast
PrizePicks expands motorsports presence through Arrow McLaren IndyCar agreement
Zitro Digital appoints Thiago Valadão as Commercial Director for Brazil
HIPTHER appoints Elena Stepanyatova to lead event content and production across conference portfolio
Riddec Games enters Nirmata Play distribution network through Stargate partnership
Flows secures Pennsylvania Gaming Control Board authorisation
Sportsbook integration: Deploying betting widgets at scale
Wazdan shortlisted in five categories at SBC Awards Americas 2026
