China’s Sports Lottery doubles 2010 World Cup wager total

Shenzhen-based online lottery operator 500.com is sharing in the World Cup bounty, as CFO Pan Zhengming reported current sales were three to five times the daily average prior to June 12th. More than 30% of 500.com’s sports lottery sales in the second quarter came via mobile sales. Earlier this month, a 500.com exec predicted online lottery sales in 2014 would jump 70% over 2013’s US$ 6.8 billion. 

Before the World Cup kicked off, 500.com was offering 100 million RMB to anyone who could correctly predict the results of all 63 matches. With the number of upsets in this year’s tourney, it’s highly doubtful anyone will collect on that offer, but definitely not from lack of trying. China Daily reported that the Alibaba Group’s retail site Taobao.com was serving 6million bettors via the site’s online lottery platform by day three of the football action. 

On Tuesday, lottery services provider China LotSynergy announced that one of its subsidiaries had won the bid to provide sports lottery terminals for the Guizhou Provincial Sports Lottery Administration Center. Under the terms of the deal, Guangzhou Lottnal Terminal Company will provide the Guizhou lottery admins with upgraded Standard Type KT301 terminals offering a more personalized and user-friendly experience. Sports lottery sales in Guizhou grew 35% last year, nearly twice the 20% average growth nationwide. China LotSynergy has now secured terminal supply deals with lottery admins in four Chinese provinces.