Land-based betting shops included
Net Entertainment signs onto William Hill partnership
(UK).- Swedish online gambling software and games developer Net Entertainment signed an agreement to supply its games to William Hill, for use in its land-based betting shops.
2014-06-26
Reading time 31 seg
(UK).- Swedish online gambling software and games developer Net Entertainment signed an agreement to supply its games to William Hill, for use in its land-based betting shops.
Characterizing the agreement as “a milestone” for his company, Net Entertainment director Björn Krantz said: “Net Entertainment is one of Europe’s largest suppliers of online casino games and we are very excited to have been given the trust and confidence to extend our delivery commitment to William Hill, which now also covers the retail part of their business.”
“The deal will allow Net Entertainment to maximize its distribution reach through William Hill’s major channels which includes retail, online and mobile.”
Krantz said that the deal complements his company’s existing content supply agreement with William Hill’s online division.
William Hill has over 2,300 licensed betting offices across the UK.
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