Mobile revenue to reach USD 29 billion by 2016
Under the new strategy, which brings mobile analytics to the fore, developers are increasing lifetime value through analysing, (re)engaging and monetizing users, allowing for higher overall returns on investment.
The report finds that tablet users will spend more on in-game purchases and generate more revenues per device than smartphone users. It argues that in turn, the enhanced performance and graphical capabilities of tablet games is resulting in accelerated migration from traditional portable gaming devices.
Nevertheless, Juniper does not believe that increased gaming activity on smartphones and tablets will necessarily mark the end of this market. Rather, dedicated gameplay hardware will continue to serve a niche gaming audience.
Meanwhile, software will embrace elements of mobile games as reflected by the introduction of PlayStation Now, which aims to let users play games through online streaming via a per-game or subscription basis.
Google Ads updates gambling policy to allow Alberta operators ahead of regulated iGaming launch
Flutter boosts prediction market spending despite Q1 profit slump, cuts 2026 outlook
Entain director Ricky Sandler to step down as Eminence prepares to liquidate shares
PrizePicks expands motorsports presence through Arrow McLaren IndyCar agreement
FanDuel CEO Amy Howe exits as Flutter faces industry shift and lowered forecast
Flows secures Pennsylvania Gaming Control Board authorisation
Riddec Games enters Nirmata Play distribution network through Stargate partnership
Sportsbook integration: Deploying betting widgets at scale
Aristocrat Gaming showcases new Asia-focused portfolio at G2E Asia
