PokerStars deal may have industry impact
David Baazov believes in his company's decision to acquire the Rational Group - the parent company of PokerStars and Full Tilt Poker - for US$4.9 billion.
"With the continuing trend of online gaming regulation around the world, the company has in front of itself an enormous opportunity to leverage its brand recognition and customer loyalty to diversify into other gaming verticals as casino, sports betting and social gaming," said Baazov.
Amaya has already confirmed it will continue to develop the beta version of PokerStars Play, the Zynga Poker-like social free game Rational recently launched on Facebook.
It is also expected there will be an increase in online casino offerings, with a number of new slots and table games to be offered in the coming months.
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