TransAct to participate at Bally Systems User Conference 2014

Installed on over 10,500 gaming machines at 11 casinos worldwide, Epicentral is the industry’s only enterprise-level software system that enables casino operators to deliver real-time targeted promotion and bonusing coupons to all players directly at the slot machine or electronic table game. Operating in conjunction with the ServerPort installed in each gaming device as well as the Company’s Epic 95 ticket printer, Epicentral connects with all existing slot management systems – such as Bally’s iVIEW Display Manager – as well as all slot machines and electronic table games, regardless of manufacturer.

“Thanks to its unmatched flexibility, casino marketing and operations teams can easily design and run floor-wide promotions at the click of a button, eliminating the need for a floor technician to visit each gaming machine,” said the company.

Epicentral continues to deliver meaningful performance in casino operations, driving clear improvements in floor-wide marketing programs. Customers have reported a 60% increase in new player enrollment in their loyalty programs, a 37% increase in weekday afternoon slot handle, a 46% average increase in slot handle on the night of a coupon-drawing promotion, a 100% increase in lower-tier player average daily theoretical (ADT), a 34% increase in the number of returning players, an 87% redemption rate of coupons that encourage mid-week visits, an 86% increase in points earned by players club members, and a 14% increase in average player time on device.

TransAct will also demonstrate its industry-leading Epic 950 gaming printer to attendees at EMPOWER 2014. The award-winning Epic 950’s proven reliability and widespread compatibility have made it the ticket-in/ticket-out (TITO) casino printing solution of choice. Installed on over 500,000 slot machines worldwide, the Epic 950 is fully compatible with both Epicentral and ServerPort while its TicketBurst technology easily eliminates player/ticket interference.