Odobo Marketplace reaches out to new audiences with Betfair deal

Betfair is the second operator to join the Odobo Marketplace, opening a new distribution opportunity constituting almost a million active customers in more than 100 countries. As one of the largest online betting and gaming operators in the UK market, Betfair represents a significant milestone for Odobo and its development community.

In return, Betfair gains immediate access to the 23 games currently live in the Odobo Marketplace along with a set of exclusive games commissioned from Odobo’s approved developers to coincide with the FIFA World Cup. Betfair can also expect more than 60 additional titles to be available before the end of 2014. More than 20 studios are currently developing this innovative content using Odobo’s sophisticated suite of development tools that includes the Game Development Kit (GDK).

Julian Jarvis, Chief Business Affairs Officer at Odobo, said: “Odobo provides leading operators like Betfair with a powerful new way to engage with game developers and bring engaging new content to their players. We are delighted to have Betfair adopting our unique model - one that supports key stakeholders in the industry from game concept through to end user. This deal also represents a significant increase in the distribution opportunity we offer our approved developers.”

Since launching with bet365 in Q4 2013, Odobo has piqued the interest of game developers worldwide by coupling a clear business opportunity with its multi-million pound bespoke technologies and services. Furthermore, the Odobo Developer Program enables a singularly fast and original route to develop and distribute games whilst minimising the challenges associated with understanding regulated markets. This ensures that developers are able to focus on the creative aspects of what makes a game great.

Betfair is expected to launch the first wave of games from the Odobo Marketplace in the coming weeks.With concurrent integration projects underway, Odobo expects to announce further distribution opportunities via additional leading gaming operators soon.