“Bally’s participation in FADJA was very positive”

How do you evaluate the results of the firm’s participation in FADJA?
The results of Bally’s participation in FADJA were very positive. It is the first time we’ve done a joint exhibition with Shuffle Master, so the customers that visited our booth could see the complete suite of products we offer for casinos: slots, tables, systems, VLT, interactive and online solutions and utilities such as shufflers, etc. We had a great turn out of visitors and businesses which greatly exceeded our expectations.

In your opinion and considering your conversations with local operators, what’s your opinion of the Colombian market? How do you evaluate the performance of the regulatory entity, Coljuegos? Do you think any kind of change is needed in order to boost the industry even more?
The Colombian market is consolidating. This process takes time and requires  consistency in the compliance of the goals established by Colguejos, some of which have already been achieved: the online system for operators’ control, demand for an online management system for each operator, results analysis for both operators and providers, regulation of the market for new and second-hand slots and a debate on online gambling regulation, etc. In my opinion, the plan designed by the regulatory entity is being complied step by step. A greater development of the industry in Colombia will be consolidated as soon as all the participants are finally able to compete at an equal level. It will generate more transparency, investment and opportunities.

What is the potential of products such as Titanic and ZZ Top Live from Texas in Colombia? Have you already installed these products in the country?
Titanic and ZZ Top Live from Texas are Premium products that have recently been released in WAP version for the US market but have not yet been released on their NAP (Near Area Progressive) version for the international market. Although soon, we already have several customers that have signed contracts to be the first to have those games once they are available. The expectations are great. On the other hand, we have presented many other novelties, such as the Pro Wave cabinet, with a 40’’ curve display that supports a complete library of games on the different Bally platforms, on top of specific games developed in HD. We have also exhibited Paradise Island progressive, a mystery multi-game with High-5 games that has been producing excellent results in other countries of the region.

How are Latin American operators responding to SHFL entertainment products, which are now part of Bally’s catalogue?
The response from operators to the integration has been very positive. As a new product, SHFL slots have has especially excellent results in Colombia and Peru and the demand from operators has exceeded our expectations. These slots are absolute leaders in Asia and Australia. Likewise, SHFL’s tables and are products which have already been established in the market for years and have been acknowledged by operators as absolute leaders in quality and performance. SHFL and Bally offer a complete range of products and solutions for casinos. The integration of both teams has also been very rewarding and it is something customers consider to be quite positive, as the two companies share a similar culture.