“Interconnected systems will be the trend for the future”

What are you showing here at FADJA?
We are presenting the latest casino products and solutions from Novomatic. Included is of course   the internationally already extremely successful Dominator, which is presented with the latest NOVO LINE Interactive multi-games connected to different jackpot systems such as the Kingdom of Ra jackpot and the Magic Joker Jackpot. We also have the brand new NOVOSTAR V.I.P. machines at the show, which combine the ergonomic features of the NOVOSTAR slant top together with the giant 46’’ screen in a perfect ergonomic distance for supreme game play complemented by its luxurious Crown V.I.P. chair.

Also at the show is the very successful Panther Roulette, the successor of the Pinball Roulette. This product has brought a new aspect to the game of roulette by allowing the player to shoot the ball by himself, providing an opportunity to be the croupier and player at the same time. And, of course, we are presenting the latest games and multi-games on the platforms Coolfire II and NOVO LINE, which is a server-based ready platform, meaning that the operator can flexibly turn it into a server-based gaming offering via plug-and-play. Colombia is in general a great market for Novomatic. We have increased our market share by around 30% over the last year  which prooved that we’re going into the right direction in the market. Our products are performingvery well and the operators’ feedback to both the products and the after sales service we offer is extremely positive.

What is the company’s position in Latin America in general?
Latin America is one of the most important regions for the international gaming industry. We are focused very much on these countries and our position is quite strong. For example we are a market leader in Peru and maintain and develop a strong position in Argentina and Colombia, as well. With the establishment of our US subsidiary, Novomatic Americas, we are able to even more directly cater to these markets and provide outstanding support and products.

Are there any machines developed specifically for these markets?
The two-monitor cabinet Novo Super-Visionhas been especially developed for the South American markets to be able to offer a more cost-efficient but but sophisticated machine running on the same state-of-the-art gaming platforms used in the other international slot machines.

What do you think about the show?
The show is going very well. Colombia is a sophisticated market which can be seen at the show by means of the significant investments being made by the leading companies of our industry. We have met the people we hoped tomeet. Our booth has been quite busy and it’s great to be here.

In your opinion, what will be the future of traditional slots in the next 5-10 years?
Well, it’s all about systems today as the trend is to interconnect the machines.VLT is quite important in Europe and it will also be an important model for selected South American markets in the future. Novomatic is at the forefront, developing such systems as we already are the the biggest operator and supplier for VLT technology in Europe and one of the biggest world wide.The further interconnection of systems is a trend which will continue in the future. Likewise, we will continue to develop systems that are able to cater to different segments of the industry both land-based and online, allowing customers to play the games they like across multiple channels using a single wallet environment.

What is the company’s vision regarding online gaming? What are the trends?
Novomatic is already active in the mobile and online gaming markets. Mobile gaming is the fastest growing segment of the industry and we are developing different solutions for licensed third party customers.  As said above one important trend for the industry will be the ability to offer cross-channel or omni-channel solutions to the customers and so to be able to create a gaming environment without technological boundaries.