Scientific Games’ executive recognized for contribution to Hungarian company’s success

Dr. Kalman Szentpetery, CEO of Szerencsejátékrt, announced the Lottery’s award for Griffin at an annual dinner, recognizing his work on behalf of Scientific Games in growing instant games to the number one product in the Szerencsejáték Zrt game portfolio over the last 10 years.

“The tremendous growth in our instant game products can be attributed to the best practices for instant game category management that Kevin Griffin and his team at Scientific Games have shared with us over the last decade,” said GergelyKoppany, Deputy Director, SzerencsejátékZrt. “This strategic guidance has included the introduction of higher price points and increased payouts, as well as the launch of the highly successful first 1,000 HUF [approx. €4] Buksza game.”

Koppany said the 1,000 HUF Bukszagame, which was added to their product portfolio in 2011, initially doubled Szerencsejáték Zrt’s instant game revenues and currently represents 40% of the Lottery’s total instant game revenues. Since 2004, Szerencsejáték Zrt’s overall instant game revenue has grown from €25 million to €150 million in 2013. In 2013, the instant game category grew 29% in 2013 and now represents 17% of the Lottery’s total revenue.

“We congratulate Kevin Griffin on this award and the recognition of his extensive knowledge of the instant game product category,” said Kevin Anderson, Vice President, International Business Development in Europe, Middle East and Africa for Scientific Games. “Kevin’s work on behalf of Scientific Games reflects his dedication to our customer, Szerencsejáték Zrt, and we are proud to have him as part of our global instant products team.”

Scientific Games currently designs and manufactures more than 3,500 instant lottery games annually at five technology facilities throughout the globe, including Atlanta, Montreal, Santiago, Beijing and Leeds, England. Since creating the world’s very first secure instant scratch lottery game in 1974, the Company provides technology, products or services in more than 120 lottery jurisdictions worldwide.