SBC seek to give a twist to the usual formal awards format by hosting the awards at a fun and unique German themed pub in West London.
Alexandru Teodorescu, Senior Sales Manager at EveryMatrix, commented: “We’ve always been very active within the gambling community and this new event is just the perfect opportunity for us to give back a tiny bit to the industry that helped us grow to where we are today. As awarded innovators ourselves, we appreciate and encourage innovation, hence the choice of sponsoring the Best Football Innovation award.”
The Betting on Football Awards follows on from the Betting on Football conference which is being held earlier in the day at Stamford Bridge.