According to William Hill
Bookmakers set for USD 1.6 billion World Cup bonanza
2014-04-30
Reading time 42 seg
(Brazil).- This year's FIFA World Cup taking place in Brazil, is set to be a USD 1.6 billion betting bonanza according to a leading bookmaking firm. William Hill spokeswoman Kate Miller confirmed: “We expect betting turnover of around USD 336.2 million and we have about 20% of the UK market. It should mean the first USD 1.6 billion World Cup for the industry and for us it will be like eight Grand Nationals or four Cheltenham Festivals all rolled into one.”
The perfect scenario for UK bookmakers is for England - 33–1 outsiders to win the competition – to reach the final but to then lose on penalties. Whilst this remains an unlikely outcome bookmakers are betting on a mix of technology and imagination to keep punters engaged in the event.
The public will be offered odds on some 700 different markets, from naming a game’s first goal scorer to the number of red or yellow cards: advances in technology will mean that more bets are placed on mobile devices than in shops.
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