Pinnacle Entertainment launches enhanced mychoice guest loyalty program

"Our guests have access to 14 great Pinnacle Entertainment casino properties, and expanded choices for world-class rewards like luxurious trips to Atlantis Paradise Islands, Bahamas™, and any of the 12 MGM Resorts destinations in Las Vegas including Bellagio, as well as a Royal Caribbean International cruise."

Every Owners Club member is eligible to receive 100 shares of Pinnacle Entertainment Stock upon acceptance into the Owners Club Stock Program. In addition, Owners Club members may choose to lease one of four luxury Mercedes-Benz automobiles.

The enhanced mychoice program also features monthly mycash multipliers, invitations to exclusive VIP events and priority seating. Members receive preferred hotel reservations at Pinnacle destination properties such as L'Auberge Casino Resort in Lake Charles, La., River City Casino & Hotel in St. Louis, Mo., and Ameristar Casino Resort Spa Black Hawk, Colo. Belterra Park Gaming & Entertainment Center guests will be able to join mychoice when the property opens in May 2014.

A full description of the program is available at www.pinnaclemychoice.com.

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