Comtrade Gaming launches iCore Engage
iCore Engage takes the operator’s offering to another level by introducing:
· Immediate response to a playes’ gaming activity by delivering promotions while they are still engaged in game play. This ensures increased average spending and steers the player’s lifecycle in real time.
· Effective cross-sell between multiple products and channels regardless of the content supplier. This allows for better marketing optimization and product cross-selling by attracting and rewarding players’ migration.
· High personalization and optimization of web and mobile portals with central product configuration and content management.Thisenabling an enriched customer experience.
“We have a highly advanced technology in the area of bonusing and loyalty programs for the gaming industry. That being so, we decided to design a product, namely iCore Engage, which allows a non-intrusive integration of key iCore benefits on the operator’s existing platform and player data without changing the overall system,” explained Ales Gornjec, General Manager at Comtrade Gaming.
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