Resorts Casino Hotel completes its 70 USD million renovation

“2013 was a pivotal year for us for reinvestment and I am encouraged by the positive widespread reactions to our improvements. The redevelopment of our property combined with our partnership with Mohegan Tribal Gaming Authority has repositioned us to be a highly competitive destination,” Bailey concluded. 

As a result of substantial investment and customer service improvements throughout the property, there have been many positive indicators since the grand opening of Margaritaville on Memorial Day weekend, 2013. Most notably, Resorts casino revenue has outpaced industry performance every month.

Initial results from the first quarter of 2014 continue to provide encouragement that the investment at Resorts is paying off. Despite harrowing weather conditions during this period, property results are substantially better than prior year.

Encouraged by the initial outlook, Resorts will look to Margaritaville’s one year anniversary and summer 2014 plans to continue to build on success’ and develop new Atlantic City visitors as well as provide new entertainment opportunities for current visitors.

Projects included:

• The all new Jimmy Buffett’s Margaritaville entertainment complex featuring the Margaritaville Restaurant, LandShark Bar & Grill, 5 O’Clock Somewhere Casino Bar, Margaritaville Coffee Shop, two retail shops and new slot and table gaming areas. Margaritaville began construction in October 2012 and opened in May 2013.

• A completely renovated Boardwalk façade created a more inviting entrance.

• Major hotel room renovations including new mattresses, bedding and televisions. Additionally, more than half the rooms in the Ocean Tower were renovated with new bathrooms.

• All new Epic and Paramount players club lounges for Star Card members.

• A new casino floor reconfiguration which included new carpet throughout the entire casino and new games.

• The Quick Bites food court which features five new eateries, including The Original Soupman, Famous Famiglia Pizza, Haagen Dazs, Dunkin Donuts and the soon-to-be opened Ruby’s Diner.

• A newly remodeled Ballroom for events and trade shows, featuring floor to ceiling windows overlooking the Boardwalk and Atlantic Ocean.

• An all net high-limit slot area, Hollywood Hills.

• Wi-Fi and cell phone service has been upgraded throughout the property and all guest rooms.

• Seven new retail shops, including four that are all new to Atlantic City: Margaritaville Retail Shop, LandShark Retail Shop, Bluwire, Jersey Devil Surf Shop, Lick, A Time for Wine and Michael’s Mens Shop compliment Accents, Marshall Rousso and Essentials.

• Major renovations were made to the guest surface parking lots, including enhanced lighting and landscaping to create a more convenient and pleasant experience at Resorts.

• Improvements to our dining and entertainment establishments Capriccio, Breadsticks and Bar One have elevated guest experiences and guest service.

“Going through a major renovation project like we did over the past 18 months is a difficult endeavor in the short term and has had a negative impact on our earnings during that time period, but we are already realizing improvements in many key areas of our business and guests are thrilled with our commitment to creating a fun, pleasurable and one-of-a-kind experience in Atlantic City,” said Mark Giannantonio, president and CEO of Resorts Casino Hotel. 

“In addition to our physical improvements, we spent most of 2013 working to spread the good word through traditional advertising and major events such as the free Jimmy Buffett concert which was attended by over 50,000 people. Resorts team members continue to provide stellar customer service and emphasize the guest’s experience to ensure a fun, exciting trip for every guest, every time.”