Station Casinos to launch smart phone app
Easing access to movies is important at Station, which has multiple-screen theater complexes at a number of its 18 locations in the Las Vegas area.
The Station press release that heralded the application’s arrival stressed the “simplicity and convenience” it offers Boarding Pass holders who want the latest information about their accounts – point totals, reward offers, etc., all of this being information that could previously only be accessed at the property kiosks.
The new app automatically geo-locates the phone user to the closest Station Casinos location and gives the distance to other Station casinos, also offering access to a variety of news and info about other happenings in the Las Vegas area. “We’ve only scratched the surface,” says spokesman Abe Hong. He concedes the app appears to offer a lot of still-to-come opportunities for responding to spending preferences.
The shape of the future will be seen as analysts at Station and other companies study customer reactions to this new era of user friendly convenience, but there are no current plans for connecting it to the company’s Sports Connection and Internet gaming programs.
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