Centrebet, Tom Waterhouse and Sportingbet
William Hill completes brand integration
2014-04-09
Reading time 15 seg
(UK).- William Hill announced that it has completed the integration of its three Australian brands onto a common platform. Although individual brands will remain active. Centrebet, Tom Waterhouse and Sportingbet Australia are now united on the technology and promotional platform.
William Hill acquired the three brands last year in a multi-million dollar swoop into Australia as it entered a competitive field that includes Paddy Power and Tabcorp.
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