To launch embedded iPad games
Paddy Power signs deal with Realistic Games
2014-04-02
Reading time 34 seg
(UK).- Paddy Power and Realistic Games have signed a contract to launch embedded iPad casino titles. The agreement will allow users to switch between their sports betting slip and casino table games without the need to transfer money or exit the sportsbook.
“We’ve felt for a while that embedding games in iPad sportsbooks, and blackjack and roulette in particular because of their resonance with sports customers, was an idea with great potential,” Andy Harris, commercial director of Realistic Games, said.
“We knew that some of those customers are not always keen to migrate between betting and gaming sites and are often put off by having to move their money to other wallets. This solution negates both issues.”
“The team at Paddy Power shared our enthusiasm about the idea so we created a prototype and agreed to push hard with the development," he concluded.
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