Idaho Lottery to launch Intralot’s Cheers branded game

This is the first time a brand has been applied to the Tapp it! technology. The game is available at select age-controlled Idaho Lottery retailers, Cheers can be played via the Play Center self-service machine. Each game costs us$ 2 and gives players six chances to win up to us$10,000. Bonus Rounds offer additional chances to win prizes and free plays.

“We are thrilled to offer lottery players a gaming experience like never before,” said Jeffrey Schweig, Alchemy3’s President. “The digital Cheers game incorporates actual audio/visual clips from the show allowing us to bring the brand to life and attract a new group of players.”

“After a soft launch of Tapp it! or ‘Tap Scratch’ as it is being marketed to Idaho players, in Idaho last July, this game with its iconic brand is a great way to introduce the product line to new players,” said John Pittman, Vice President, Marketing of Intralot USA.

“Cheers not only offers great prizes and odds, but the entertainment proposition embodies the essence of our Tapp it! library, which now offers over 100 quick-play interactive games. We look forward to the game launch in Idaho as well as offering the game to our other partner lotteries,” he concluded.