Ladbrokes goes live with Playtech products

Ladbrokes said that the move to Playtech was part of a “wider revamping” of the Ladbrokes digital business to give customers a better experience on mobile or desktop for its sportsbook and casino services.

Ladbrokes said that as well as adding the Playtech products, it has also made improvements to the ‘Vegas’ tab by introducing new third-party games.

With the transition to Playtech products now complete, Ladbrokes said work will continue on implementing the IMS operating system into its digital business in a move that would enable customers to experience a single wallet.

This is due to be finished in time for this summer’s football World Cup.

“By moving to Playtech we are giving customers popular and market leading games as well as enhancing our ability to have a single view of their playing habits and a cross product view of player activity,” Ladbrokes digital division managing director Jim Mullen said.

“We have talked many times about the journey to provide customers with the ability to play different products using a single wallet. This enhancement represents another important step towards the creation of a seamless experience for our customers.”